Definitions of DTC Terms

DTC - Direct to Consumer
DTC stands for Direct to Consumer (customer) and is a term unique to the wine industry.  When a winery sells directly to a consumer, that is a DTC sale. ...
Sat, 12 Oct, 2019 at 12:51 PM
AOV Average Order Value
AOV stands for Average Order Value.  When using VinDashboard this DTC value is calculated on the Total Wine Sales (orders that include bottles of wine) divi...
Sat, 12 Oct, 2019 at 12:52 PM
KPI - Key Performance Indicators
KPI stands for Key Performance Indicators. Examples of DTC/ Tasting Room KPI's are number of visitors/tasters, wine conversion rate, average order ...
Sat, 12 Oct, 2019 at 12:52 PM
Conversion Rate - Wine Order Conversion Rate
In VinDashboard the Wine Order Conversion Rate is based on the number of tasters who purchased bottles of wine.  For example if there are 50 tasters in a...
Sat, 12 Oct, 2019 at 12:53 PM
Conversion Rate - Wine Club Signup Conversion
Wine Club Sign up conversion rate is the number of NON wine club tasters who joined the Wine Club.  For example if 30 of today's 50 tasters are non-win...
Sat, 12 Oct, 2019 at 12:54 PM
Promotions in DTC Reports
The existing Promo Reports are using only the "1st Promotion" applied to a wine product in an order.  This is the only value displayed in the Orde...
Sat, 12 Oct, 2019 at 12:55 PM
What is RFM? Recency, Frequency, Monetary analytics of your DTC business
RFM - Analyzing your Customer Data in a different way! There is a lot of buzz in the wine business world right now about “RFM”.  All of your customers (...
Thu, 31 Oct, 2019 at 3:25 PM
Test Definitions
This is a test
Fri, 18 Oct, 2019 at 12:57 PM
Wine Club Attrition in the DTC world
What is “attrition” and is it a good or bad thing?  Simply put, attrition is a way of quantifying how many people are leaving your wine club.  A healthy win...
Wed, 6 Nov, 2019 at 1:51 PM
Blank WineDirect's Contact Status appear as "Other" Customer Type in VinDashboard
WineDirect categorizes customers using the following "Contact Status":  Prospect 1st Time Customer Repeat Customer Club Member This inf...
Wed, 6 Nov, 2019 at 6:24 PM