Are you ready to plan your budget and goals for next year, or refine them for the

remainder of this year?


VinDashboard Goals are now available to enable you to easily see and track your

monthly/yearly progress against your goals (see screenshot here). 




Simply enter your monthly budget/goals into the provided Google Spreadsheet. You can access this spreadsheet by clicking “Update Goals” from the VinDashboard Reports home page.  




Note that the first tab on the spreadsheet is for 2019  It's not too late to enter goals for November & December!  Click the 2020 tab to enter your goals ready for next year.  


Enter your monthly goals in the January to December cells for each applicable goal line.  Only numbers are permitted and you cannot change the format of the spreadsheet or alter the goal titles.  The yearly totals will be automatically calculated.  If you don't want to track all these goals, just enter the ones you are focused on and leave the others blank.


VinDashboard updates every night, so add or tweak your goals today and you will see the updated monthly and yearly goal dashboards tomorrow! 




See below for very detailed suggestions on how you can use VinDashboard Reports to show your current or previous year's actuals and adjust these to create a planned goal for next year!



USING VINDASHBOARD REPORTS TO PROVIDE YOU WITH GOALS FOR NEXT YEAR 


The instructions below are guidelines only.  You know your business and what goals and percentage increases you want to apply.  The aim here is to provide you with an easy method to obtain your previous (or current year) actuals from VinDashboards reports and adjust the numbers for your future goals! 


If you would like to enter your remaining goals for 2019 then we recommend that you pull YTD reports for Jan to Oct and either extrapolate to get to November and December, or use your actual goals for these months, if you already have them.  Note that for the Yearly Goals dashboard to display accurate progress against goals, then data must be entered for every month and so for 2019 this will be a combination of actual results (year-to-date) and goals for the remainder of the year.


Here are some suggestions for getting last year and current year figures from VinDashboard to help create your future goals.  Remember you can download to Excel all the reports to do your manipulation.  VinDashboard goals are split into 

  • Sales Goals ($), 
  • Tasting Room Metrics
  • Wine Club Metrics.


GOAL: Sales goals ($)


Use this Report: 01 DTC Overview > Sales & KPI > 10-Sales by Month and Channel to show your Wine Sales and Total Sales by month and by channel.  Subtract Wine Sales from Total Sales and you have “Other” sales by month.  Run this report for 2019 to get your actual YTD results and use this as a basis to develop goals for 2020.


Decide what percentage goal you would like to have for next year (for example: 5% increase).  Just add 5% to each 2019 sales number.  If you are an Excel user you can use this formula to achieve this: =ROUND(LastYearsSales * 105%, -2) Note that the “-2” rounds to the nearest $100

 

GOAL: Tasting Room Metrics

 

Use this Report: 03 Tasting Room > Sales & KPI > 01 Sales Overview for 2019 to provide most of what you need for this part of the goals:

 

Total Tastings & Bottles Sold

Are you looking to increase tasters?  You could add, say, 5%, rounded, to the total and divide by 12 to get average monthly numbers.  Maybe choose a lower amount for the winter months and higher for the summer months.

 

Wine Order Conversion Rate and Wine AOV 

Increase both of these a little to challenge yourself next year!  You can make it a consistent number for each month throughout the year, unless you know something we don’t!

 

Use this Report: 04 Wine Club > 02- Wine Club Yearly

 

Wine Club Conversion Rate

Also increase this a little to challenge yourself next year and apply the same value across the year, unless you have particular membership drives at certain times of the year.

 

GOAL: Wine Club Metrics


You can use the same report: 04 Wine Club > 02- Wine Club Yearly to complete the last two goals:


Wine Club Signups 

Depending on your goals, decide if you want to continue with the same number of monthly signups or increase slightly and spread these evenly across the year, or have a higher number in your busy months. 

 

Wine Club Active Members

The report shows you the end of year (or YTD if running the report for the current year) number of Club Members and net growth/decline since the start of the year (taking account of signups and cancellations).  Based on that, decide what level of growth you would like for the following year and divide that by 12 to get the monthly growth figure.  Estimate the number of club members at the end of the current year and then increment each month by your required growth number.