Understanding the average age group(s) of your customers will help you plan relevant and successful events.  This demographic knowledge will assist your decisions on size of event, type of music, cost of event, seating, etc.


Importantly when marketing your event consider which social media marketing tool will reach your target customer base.  Should you use Email/Facebook/Instagram/Twitter/other or all methods to reach the maximum number of people.


Knowing who you are trying to reach significantly helps with these decisions.


Use Customer Analysis to show you the individual ages or age groupings by dynamic map or zip code (see samples below).  Use the information from these reports or export the data to use Excel take a deeper dive into the data by sorting and filtering.


Click here for further information on the tools available