Customer Analysis Reports use map location or zip code and RFM (Recency Frequency, Monetary) to show you:


  • age or age ranges for your customers
  • purchasing history (tasting room, website, events, wine club)
  • concentration of customers in an area
  • type of customer (Best Customer, Risk Customer) 

For more details on how to download customer information from these reports to create an email list in WineDirect CLICK HERE.