Customer Analysis Reports use map location or zip code and RFM (Recency Frequency, Monetary) to show you:
- age or age ranges for your customers
- purchasing history (tasting room, website, events, wine club)
- concentration of customers in an area
- type of customer (Best Customer, Risk Customer)
For more details on how to download customer information from these reports to create an email list in WineDirect CLICK HERE.